“I’ve literally been waiting a decade for this book. Ken Kocienda takes you inside Apple in way only a true insider, a veteran software developer, could. Creative Selection is the answer to the prayer uttered by anyone who wants to truly understand how Apple works. I couldn’t put it down.”

“Ken Kocienda played pivotal roles in the creation of both Safari and the original iPhone. One of the hardest problems―and biggest risks―of the first iPhone was the development of a multi-touch keyboard. I placed this formidable responsibility squarely in Ken’s hands, and the success of the keyboard emerged from his insights, collaboration, and dogged pursuit of excellence. He now offers readers, in his own words, a window into his experiences and insights from the trenches.”

“If you’ve ever wondered what it’s like to work in a hotbed of innovation, you’ll enjoy this inside view of life at Apple. Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process―from generating ideas to doing a demo for Steve Jobs.”

“If you have ever wondered about how an Apple product comes to be, you should read this book”

“I’d be interested in the behind-the-scenes story of any Apple product. But if there is one I’m most interested in, it’s the iPhone. Kocienda delivers just that, and it truly is extraordinary. This book is a must-read for anyone interested in how Apple actually creates its products.”

“Kocienda reveals the real secret of Steve Jobs's leadership and Apple's magic: the ability to push people to think for themselves, and to empower them to turn their best thinking into reality. It is a story about the intersection of technology and humanity.”

“Creative Selection is simply the best book I've read so far about Apple.”

“A neat dive into Apple’s creation process, as told by someone who had a 15-year inside look.”

“A worthy read, focusing on a few detailed anecdotes that provide a terrific inside look at Apple's design process.”